Consumer goods, durables and FMCG

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Consumer goods, durables and FMCG Practice

The consumer goods, durables, and FMCG industry in India is a critical driver of economic growth, fueled by a growing middle class, rising disposable incomes, and increasing urbanization. Key growth factors include robust domestic demand, advancements in supply chain efficiency, and the rapid adoption of e-commerce platforms. Government initiatives like the Production Linked Incentive (PLI) scheme and streamlined GST frameworks have further bolstered the sector’s growth. Indicators of this industry’s economic health include its significant contribution to GDP, expanding rural and urban consumption patterns, rising export volumes, and innovation-driven product diversification. This sector’s dynamic nature continues to position India as a hub for consumer-driven economic expansion.

Our firm is dedicated to providing comprehensive legal support tailored to the dynamic needs of the consumer goods, durables, and FMCG industries. In a sector driven by rapid innovation, evolving consumer preferences, and stringent regulatory landscapes, we offer strategic guidance to help businesses navigate complexities with confidence. With a deep understanding of industry challenges, we empower our clients to protect their interests, ensure compliance, and achieve sustainable growth in an ever-changing market environment.

Regulatory Compliance and Advisory

Compliance with the Food Safety and Standards Act, 2006 (FSSAI), and other industry-specific regulations.
Adherence to the Consumer Protection Act, 2019, and related consumer rights laws.
Regulatory advisory on labeling, packaging, and product standards.

Product Liability and Consumer Protection

Legal defense in cases of product recalls, safety issues, and consumer claims.
Advising on the implications of defective products and managing product liability risks.
Drafting and reviewing terms of warranties and guarantees.

Intellectual Property Rights (IPR) Protection

Trademark registration and protection for brands, logos, and slogans.
Patent protection for innovative products and designs in consumer durables.
Copyright protection for FMCG marketing materials, packaging, and designs.

Mergers, Acquisitions, and Investments

Legal due diligence for M&A and investments in FMCG and consumer goods companies.
Structuring deals for acquisitions, joint ventures, and strategic alliances.
Cross-border transactions and foreign direct investment (FDI) compliance.

Advertising, Marketing, and Promotions

Compliance with the Advertising Standards Council of India (ASCI) guidelines.
Advising on digital marketing, influencer partnerships, and social media campaigns.
Drafting promotional terms and conditions, contests, and loyalty programs.

E-Commerce and Digital Platforms

Legal compliance for online retail operations, e-commerce platforms, and digital sales.
Advising on intermediary liability, consumer protection, and data privacy in e-commerce.
Terms of service, user agreements, and privacy policies for online businesses.

Labor and Employment Law

Drafting employment contracts, handling labor disputes, and compliance with labor laws.
Ensuring adherence to wage codes, ESIC, and employee benefit schemes in FMCG operations.
Managing industrial relations, employee health and safety, and worker rights.

Supply Chain and Distribution Agreements

Drafting and negotiating supply chain contracts, distribution, and franchising agreements.
Legal structuring of sales channels, exclusive distribution, and retail agreements.
Advising on import-export regulations, customs compliance, and logistics laws.

Environmental Compliance and Sustainability

Compliance with environmental laws related to manufacturing, packaging, and disposal.
Advising on sustainable sourcing, packaging, and waste management.
Legal support for eco-labeling, carbon footprint reduction, and green certifications.

Taxation and Transfer Pricing

Tax advisory for FMCG and consumer goods companies on VAT, GST, and excise duties.
Structuring transfer pricing arrangements for multinational companies in FMCG.
Advising on customs duty, export benefits, and other taxation matters in consumer goods.

Franchise and Licensing Agreements

Drafting franchise agreements for consumer goods and retail businesses.
Licensing agreements for brand expansion and product distribution.
Regulatory compliance for franchising and licensing in the FMCG sector.

Dispute Resolution and Litigation

Representing clients in disputes related to product defects, intellectual property, and contracts.
Arbitration and mediation for commercial disputes in the FMCG and durables sectors.
Defending against consumer lawsuits, unfair trade practices, and false advertising claims.

Consumer Goods and Durables Manufacturing Law

Advising on compliance with manufacturing and safety standards for consumer durables.
Intellectual property protection for innovative manufacturing processes and designs.
Legal support for product testing, certifications, and quality control systems.

Food and Beverage Law (FMCG Specific)

Compliance with food safety regulations, labeling, and nutritional standards.
Regulatory approval for new food and beverage products in the Indian market.
Managing risks related to food recalls, contamination, and adulteration claims.

Corporate Governance and Compliance

Structuring governance frameworks for FMCG and consumer goods companies.
Advising on shareholder agreements, board governance, and regulatory filings.
Ensuring compliance with the Companies Act, 2013, and other corporate laws.

Market Entry and International Expansion

Advising on market entry strategies for FMCG companies in India and abroad.
Legal support for international trade, export regulations, and FDI in the FMCG sector.
Navigating cross-border legal complexities and structuring global supply chains.

Consumer goods, durables and FMCG

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